Coffee preferences research helps Comax Flavors aid customers, flavor development
Comax Flavors has embarked on a new food and beverage primary market research program to better understand consumers’ behavior, usage and attitudes towards a variety of food and beverage market segments.
The company has completed several consumer insights studies including those related to juice, flavored water, nutrition and performance products, yogurt, baked goods and spirits. In January, Comax Flavors conducted its first coffee study with 500 US respondents, ages 18-70+. The study examined coffee preparation, consumption habits and preferences of women and men.