Company moves into the $8.3 billion fresh meal category with launch of New Fresh Prep'd Brand
Ready Pac Foods, a wholly-owned subsidiary of Bonduelle), announced it will expand into the growing Fresh Meal Category with the introduction of its new Fresh Prep'd™ brand of fresh meals. Beginning in September, the brand will launch two innovative product lines: Fresh Prep'd Soup Kits and Fresh Prep'd Wrap Kits. The product lines will deliver fresh, healthy and convenient meal options with bold tastes and on-trend flavor profiles.
Over the last year, the Fresh Prepared Meal Category has grown 8.9%, making it an $8.3 billion category and growing more than two times the total of the food and beverage category in the US Entering the fastest growing category allows Ready Pac Foods to continue to position itself as the leader in fresh prepared meal solutions and give more people the freedom to eat healthier.