It's Organic and It's Vegan are made with real, simple ingredients, providing consumers with easy options to meet lifestyle and dietary need
I Can't Believe It's Not Butter!®, is spreading into new territory with the launch of its new vegan and organic varieties, It's Vegan and It's Organic. Now all consumers—regardless of dietary preference—can enjoy the unbelieveable taste of I Can't Believe It's Not Butter!® spreads for all of their cooking, baking and spreading needs.
It's Organic and It's Vegan are made with real, simple ingredients, providing consumers with easy options to meet lifestyle and dietary needs. It's Vegan is 100% Certified Vegan by Vegan Action, ensuring that each savory bite is free from eggs, milk and any other animal-sourced ingredients. It's Organic is Certified Organic by the USDA.