Looking to plant based protein sources culminates in a new line of bars and a new category launch with protein powders
As consumers shift towards plant based nutrition and with 36% of Americans reportedly eating a vegetarian meal at least once a week, thinkThin announced a new range of plant based protein products spanning from high protein bars to protein powders.
"Our focus on nutrition is matched only by our passion for innovation," said Michele Kessler, CEO of thinkThin. "We estimate that plant based foods are a five billion dollar industry, and we wanted to bring to market a portfolio of products using high-quality, plant based ingredients, and still deliver the indulgent flavors our consumers expect from thinkThin."