Most college students are now members of Generation Z, a group that favors healthful, inexpensive, and flavorful food and beverage options. This generation of snackers is currently influencing not only college dining programs, but the restaurants that expand onto college campuses, as well.
So how can operators get in at the ground floor and appeal to a generation that’s set to determine the future of foodservice? Technomic’s new “2017 College & University Consumer Trend Report” reveals a few ways to appeal to college students today. (See chart, “Campus Cuisine.”)