New seal offers an innovation that elevates the canned beer category while adding a layer of protection during the import process
Just sixteen months after its US launch, Estrella Jalisco, an authentic Mexican beer with more than 100 years of Mexican brewing tradition, introduced an innovative packaging elements in the canned beer category: a new foil top seal. The new red seal packaging, featuring the Estrella Jalisco star, gives the can a premium look that emphasizes the brand's commitment to maintaining the integrity of its product and raises the bar within the Mexican Imports category as well as within the beer industry.
"We take pride in the quality and heritage of Estrella Jalisco, and strive to ensure that our consumers have an excellent experience when consuming our carefully crafted brew," said Yonathan Bendesky, Brand Director for Anheuser-Busch, Mexican Imports. "The foil top is a threefold opportunity for us: the innovation adds a premium element to our consumer's experience, it allows our brand to differentiate itself in the marketplace, and it introduces an upgrade within the canned beer category."