How to Weed Through the Clutter of New Product Introductions
2017 Prepared Foods New Products Conference: Lynn Dornblaser, David Jago, Mintel
Speakers: Lynn Dornblaser
David Jago Directors, Innovation & Insight
Mintel
It is more challenging than ever to identify winning new product concepts: Product proliferation, shifts in channels and distribution, and market and category fragmentation make for a very complex environment.