Foodservice companies fight every day to break through the clutter to reach the consumer. Consumers are inundated with a barrage of messaging from social media, digital, print, radio, and television—and the list goes on.
How do we as an industry find the white space to grab the consumer’s attention and share of stomach? One answer can be through special innovative menu items which the industry terms Limited-Time Offers (LTOs). These innovative menu items can help a restaurant operator create news, drive product innovation and test new menu flavors.