Cargill Feed4Thought survey finds that 88% of Americans are willing to pay more for seafood that is certified as sustainably and responsibly sourced
Seafood is in higher demand than ever before, with 82% of Americans adding salmon, shrimp and tilapia to their lunch and dinner plates. However, they won't settle for just any seafood. They want to know where it's coming from and that it was sourced responsibly, according to a June 2017 Cargill Feed4Thought consumer survey.
The survey, which polled more than 1,000 US residents, found that 72% of American consumers believe seafood is important to their health and nutrition. Eighty-eight% of those same consumers are willing to pay more for seafood that is certified as sustainably and responsibly sourced. This especially appeals to the younger generation, with 93% of millennials agreeing they are willing to pay more.