Restaurant operators continue to face what seem to be contradictory demands from consumers. Patrons want to be able to customize dishes, but oftentimes they’re in a hurry and can get overwhelmed by too many options. Sometimes they want to eat healthfully, while other times they want to indulge. And they seek uniqueness and modernity, but also like a little nostalgia, now and then.
Responding to each of these demands can be difficult, but the task is critical for brands that aim to differentiate and capture return visits. Concepts must pick and choose their menu mix wisely and are doing so by employing different approaches to the balancing act within each meal part.