KIND Fruit Bites do not contain any juices, purees, concentrates, preservatives or genetically engineered ingredients
In a move consistent with its 13-year history of reinventing categories, KIND Healthy Snacks (KIND) entered the fruit snacks category with the release of KIND Fruit Bites. The product line, which contains only fruit and no added sugar, is poised to disrupt a category that, despite its name, has traditionally over-indexed on snacks filled with added sugar rather than fruit.
The entrance comes as added sugar consumption among US children remains alarmingly high, with kids on average eating 80 grams, or 19 teaspoons, of added sugar per day – more than three times the recommended limit of 25 grams (according to the American Heart Association). These numbers indicate that, in one year, the average 9-year-old is eating his or her body weight in added sugar. Fruit snacks are an often undetected contributor to this overconsumption, with 9 out of the 10 leading fruit snacks containing added sugar as the first ingredient.