Welch’s versatile ingredients help processors add health benefits
Did you know purple has been earmarked as a major food and drink trend? Grocery retailer Whole Foods Market identified “Purple Power” as one of its top 10 trends for 2017, stating: “Richly colored purple foods are popping up everywhere… The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants.”[1]
Meanwhile, surveys show that nearly three-quarters of consumers (73%) claim they know that purple fruits and vegetables are available, and 63% say they are aware that they should eat colorful produce.