Sterling-Rice Group (SRG) released its annual trends report capturing what is new and emerging in natural and organic foods. This year, SRG's Natural Nine takes an in-depth look at product innovations driving a current "megatrend" in the natural and organic products industry: Probiotics.
At least three factors are contributing toward rapid growth in probiotic offerings: consumers' continued interest in foods and beverages with optimal nutritional benefits; heightened and growing awareness of the correlation between digestive health and overall health; and new science driving shelf-stable snacking innovations and reinforcing product claims.