Comax consumer survey shows flavor drives juice sales, experience
Comax Flavors offers new primary research on consumers’ behavior, usage and attitudes towards juice. This is the second study of the company’s primary market research program. The juice study was fielded in February 2017 with 500 US respondents, ages 18 to 70+. More than half of which were parents of children ages 1 to 17.
“Because health and wellness is a popular topic and juice has a natural healthy halo, Comax wanted to explore juice consumption habits and usage among the general population,” says Catherine Armstrong, Comax vice president of corporate communications.