Getting good value when dining away from home remains top-of-mind for today’s consumer. But, as with just about everything else taking shape within the world of foodservice, the attributes that go into what makes up the value equation for consumers continues to evolve. While price, quality and portion size of course remain primary factors in this equation, new research from Technomic’s “2017 Value & Pricing Consumer Trend Report” shows that consumers are placing increasing importance on sustainability and social responsibility at the dining venues they visit.
So what’s driving this shift in the value equation? As we so often hear, millennials are willing to reward brands which they believe “do good” and act responsibly. Data from the report backs this up. Younger consumers are more likely than their older counterparts to place importance on environmentally friendly business practices, from commercial and noncommercial foodservice venues, as part of the overall value equation.