Organic Trade Association survey signals big new wave of organic consumers on the horizon
Twenty-five percent of the Millennials in America are parents. In the next 10 to 15 years, 80% of Millennials will be moms and dads. What this means for the organic market could be transformative.
A new and expanded survey on the organic attitude of US families released Thursday by the Organic Trade Association shows that Millennials are big buyers of organic, and that becoming a parent will only deepen the strong affinity for organic shared by this powerful generation.