Fast-growing meat brand in deli moves quickly into snacking
Columbus Craft Meats, a deli meat brand in the US, launched two delicious new snack lines. Snacking is a huge trend in the US, and meat snacks are growing times fast as consumers look for high-protein alternatives.
Contributing to Columbus' rapid growth are new products, like Paninos – bite-sized rolls of salumi and cheese – which have grown over 800% since launching in 2016. Columbus now offers Paninos in snack-sized packages of two: