Cognitive health supplement for children to debut under Meijer label
Anlit Ltd. introduced Omega Bites under the Meijer supermarket's children's label. Omega Bites are a high-DHA+EPA omega-3 supplement in a single, fish-shaped orange-chocolate flavored chewable for children. Anlit will showcase this product and other novel supplements at the Convention on Pharmaceutical Ingredients (CPhI), October 24-26 in Frankfurt, following the launch in Meijer's 230 supercenters and grocery stores in the United States.
The concentrated formula delivers a total of 150mg of highly concentrated DHA (60mg) and EPA (90mg) omega-3 fatty acids per single serving. "The opportunity to launch Omega-3 Bites across the Meijer chain is possible thanks to Anlit's expertise in children's supplements," says Shai Karlinski, VP of sales and marketing for Anlit.