Study examines the $41 Billion Future of the US Candy Market
From consumers' growing knowledge about product ingredients, the clean snacking mindset has emerged. Clean snacking is a balanced approach to nutrition that explores realistic options rather than a more dogmatic philosophy that forbids snacks or sweets altogether, according to market research firm Packaged Facts in last year's Chocolate Candy in the US, 11th Edition report.
Many burgeoning areas in the candy industry show the effect of the clean snacking philosophy. This includes bite-size snacking chocolate in thins and barks, fruit & chocolate snacks, high cacao dark chocolate, and the many new clean label products.