Consumers are more likely to cut back on cola drinks than fruit juices because they feel that juice has more nutritional benefits
Over half of US adults and teens say they’re trying to get less sugar in their diet, apparently the operative word is trying. With the average person consuming almost three timess the recommended amount of sugar every day, or what amounts to 66 pounds of sugar per person annually, it’s not an easy habit to break, finds a recent report by The NPD Group, a global information company. The workaround for many consumers is to decide what they’re really willing to give up and then they keep some sweet choices in their diets.
The decision on what to keep and what not to keep eating in terms of sugary foods varies by generations with some acting on their concern and others just saying their concerned but not acting on it, according to NPD’s Impact of Sugar Concern on Consumption Behavior: What We Say vs. What We Do report. Older Boomers and Silent G.I.’s, who may be managing diabetes or other illnesses, are an example of a generation that is cutting out more sweet foods from their diets.