Probiotic Foods and Beverages Appeal to Millennials
Fortified foods such as probiotics and prebiotics are of elevated interest to young American adults and health conscious consumers
Roughly a quarter of US adults specially seek out foods and beverages with high amounts of probiotics or prebiotics. The finding was from a 2017 National Consumer Survey conducted by market research firm Packaged Facts and published in the company’s brand new report Probiotics and Prebiotics: Food and Beverage New Product Trends.
With the increased focus on their potential in recent years, probiotics have emerged as one of the biggest trends today in the food and beverage industry. These products range from the familiar (i.e., yogurt, kefir, kombucha, and infant nutrition) to the cutting edge (probiotics in soda, coffee, tea, soups and even beer). But regardless of their mainstream status or lack thereof, probiotic and prebiotics products are inherently associated with the hottest wellness trends. These products intertwine themselves with a multitude of other superfood trends, nutritional hot topics, and functional areas—ranging from ancient grains to sports nutrition—further splintering the overall probiotic and prebiotic fortification trend.