thinkThin® puts a high protein twist on classic cake flavors
thinkThin, a protein bar and food maker, announced the launch of thinkThin Protein Cakes. With 12 grams of protein and one gram of sugar, each package of thinkThin Protein Cakes contains two small round cakes with a decadent center, a creamy coating, and a chocolate drizzle or colorful sprinkles.
"Innovation in our category is so often guided by the traditional protein bar shape, and we wanted to break out of that mold," said Michele Kessler, CEO of thinkThin. "We wanted to offer a solution to bar fatigue with a unique product form and decadent flavor combinations while delivering on the nutritional profile that our consumers know and expect from us."