2017 Lay's "Do Us A Flavor" Winner: Lay's Crispy Taco
Runner-up finalist varieties include Lay's Kettle Cooked Everything Bagel with Cream Cheese, and Lay's Wavy Fried Green Tomato
This summer, three new flavor-packed dishes were transformed into Lay's newest potato chips, all vying for a chance to be the next Lay's "Do Us a Flavor" contest champion. Consumers stepped up to the challenge by trying all three flavors and voting. Lay's — one of the marquee brands from PepsiCo's Frito-Lay division — named Lay's Crispy Taco this year's "Do Us a Flavor" winner.
Ellen Sarem, who submitted the idea and inspiration behind this year's winning flavor, will take home $1 million as part of her victory.