International Delight’s One Touch Latte literally puts a premium coffee experience in consumers’ hands
It’s no secret that when you’re responsible for a leading coffee creamer brand, you keep a close eye on coffee trends. Then again, there could be some secret magic to how your brand responds to those trends.
Take the example of International Delight, part of DanoneWave, Broomfield, Colo. Even before the advent of cold brew and nitro cold brew coffees, brand managers here had seen consumers clamoring for a premium coffeehouse experience—and willing to pay for that quality.