Tajín's proprietary seasoning is made using a blend of mild chili peppers, sea salt and dehydrated lime juice.
Truco Enterprises, maker of On The Border® retail products, has formed a strategic partnership with TAJÍN to launch a new line of flavored tortilla chips. On The Border's Taste of Tajín will hit retailer shelves in early 2018.
The chili lime flavored chip segment is growing at approximately 30% with sales topping $259 million, according to IRI data for multi-outlet retail for the 52-week period ending on August 6, 2017.