Through the North American Coffee Partnership (NACP), Starbucks and Pepsico have led the steadily growing RTD Coffee category through innovation and distribution
Starbucks will evolve its Ready-to-Drink (RTD) portfolio in 2018 to include consumer favorites like almondmilk with the launch of Single-Serve Cold Brew in new flavors, Bottled Frappuccino® chilled coffee drink with Almondmilk, and Starbucks Doubleshot® Coffee Smoothies with Real Fruit and Almondmilk – available nationwide where groceries are sold.
Through the North American Coffee Partnership (NACP), Starbucks and Pepsico have led the steadily growing RTD Coffee category through innovation and distribution. This partnership created the category more than 20 years ago with the launch of the iconic bottled Frappuccino drink, and now offers more than 50 RTD coffee and coffee + energy products. To date, Starbucks RTD segment has approximately 88% market share in the RTD coffee category and 73% market share in the overall RTD category, and has grown to more than $2 billion annual retail business out of the $2.1 billion overall RTD category.