Comax shares consumer insights behind flavored water growth
Comax Flavors has released its third study involving direct, primary research—this time involving consumer behavior, usage and attitudes towards flavored water. The Flavored Water study was fielded in March 2017 with 500 US respondents aged 18-70+, half of which were parents of children ages 3-17.
“According to the Beverage Marketing Corporation (BMC) and International Bottled Water Association (IBWA), water is outpacing other beverage categories particularly soda and juice. Recognizing that consumers are substituting flavored water in lieu of soda and juice, Comax wanted to investigate flavored water consumption habits and usage among the general population,” notes Catherine Armstrong, Comax vice president of corporate communications.