Although 46% of consumers still crave the old-fashioned sweets they enjoyed as children—per Technomic’s new “2017 Dessert Consumer Trend Report”—one-of-a-kind, “wow-factor” treats now are trending on today’s menus. These items have novel presentations compared to traditional options and are innovating the dessert landscape, one scoop or bake at a time.
This movement of eye-catching sweets is partly due to social media’s influence on Millennials and Gen Z-ers. These striking desserts often encourage younger diners to share their bodacious treats via online forums like Twitter, Instagram and Facebook.