Consumers have become increasingly interested in observing a diet that is vegan, vegetarian, or meat-reduced. This trend has increased exponentially, particularly during the past few years. More consumers than ever before are gravitating toward plant-based protein sources to meet their daily protein requirements.
A recent Harris Poll discovered that there are at least 8 million adult vegetarians in the US alone, with about half of them following vegan diets. As North American consumers continue to shift the focus of their diets toward healthy living, plant-based proteins will only become more popular.