US retail sales of nutritional shakes and bars projected to rise 8% annually through 2021
Retail sales of nutritional shakes and bars reached $9 billion last year after rising at an annual rate of almost 10% over the preceding five years, reports market research firm Packaged Facts in the study Nutritional Shakes and Bars: US Retail Market Trends and Opportunities.
Producers of nutritional shakes and bars benefited from steady growth in the US population. The youngest age groups have the highest usage rates, with Millennials and Gen X consumers being the most likely purchasers.