Vintage Italia's Pasta Bow Ties and Tipsy Elves sweater brand will co-design festive packaging
This holiday season, Vintage Italia's baked pasta snacks, Pasta Bow Ties, have partnered with sweater brand, Tipsy Elves, to co-design festive packaging for their bestselling Meatball Parm, Creamy Ranch, Honey Butter, and Smooth Cheddar flavors. The seasonal bags are reimagined with well-known festive characters such as reindeer, elves, snowmen, and of course, Santa. The limited edition holiday bags will be available online at pastasnacks.com and in retailers nationwide.
Founded by CEO and successful snack food entrepreneur Jerry Bello, Vintage Italia, parent company to the better-for-you snacks, Pasta Bow Ties and Pasta Chips, has grown almost 200% over the past year. With CMO Adam Cohen leading the creative direction of the partnership, the Pasta Bow Ties and Tipsy Elves campaign will be making a debut at this years' iHeartRadio Jingle Ball concert in Chicago on December 13 with their newly released commercial, currently streaming on the iHeartRadio app and social platforms. The brand will be offering a nationwide sweepstakes for a chance to win a trip and tickets to the star studded event featuring artists such as Demi Lovato, Charlie Puth, and the Chainsmokers, with backstage passes to meet and greet the stars.