Health and wellness was one of the top trends driving new product innovation in 2017. Sugar reduction, functional health benefits and sustainability also had a strong influence on new food and beverage launches. Next year, 2018, won’t be drastically different. Instead, these movements will become more mature and specialized—and inspire beverages that are hyper-personalized to give consumers a range of options.
Here are some of the most pervasive beverage trends to look for in 2018.