BENEO, one of the leading manufacturers of functional ingredients, had two reasons to celebrate at this year’s recent Food Ingredients Europe (FiE) exhibition in Frankfurt, Germany. Besides marking a 10-year anniversary at the show, BENEO also launched a new on-pack logo to further support the promotion of digestive health and wellness achievable through its prebiotic chicory root fibers.
“Digestive wellness” is becoming more popular with consumers and has been identified by nutrition trend commentator Julian Mellentin as a leading theme for 2018. With this in mind, BENEO created an on-pack logo that customers may use when incorporating BENEO’s Orafti® inulin in a product. The company’s exclusive, accompanying health claim reads, “Chicory inulin contributes to normal bowel function by increasing stool frequency.”