New varieties include Peanut Butter Crunch, Nut & Sea Salt, Maple Cinnamon & Almond, Honey Almond Bourbon Vanilla, Mocha & Almond, and Oats Raisins & Almond
Mars Wrigley Confectionery US, Chicago, used last fall’s National Association of Convenience Stores (NACS) annual show to introduce more than 20 new confection and snack items.
“Mars Wrigley Confectionery is more focused than ever on delivering on-trend product innovation, production and packaging that drive sales and grow the total category,” said Timothy LeBel, president of sales for Mars Wrigley Confectionery. “We have our pulse on what motivates consumers to make a purchase, including health and wellness preferences, wanting to moderately indulge, or the desire to try a unique flavor.”