Protein and snacking are two megatrends that are now fully mainstream. That’s because busy consumers demand quick, nutritious, satisfying options that do more than just fill you up. Both of these trends are powerhouses and independently meet consumers’ needs well. Products that deliver protein in tasty and convenient snack-friendly formats will see growth in 2018.
Snacking behavior has been growing steadily to the point that 94% of US adults report snacking daily, with 15% snacking four or more times per day, according to Mintel’s 2017 Snacking Motivations and Attitudes report. We know snacking has many roles in consumers’ lives: it can be mindless munching, a treat or a hunger stopper. Yet today, one-quarter of snackers (26%) say they do so to eat healthier and one-third (32%) say the majority of snacks they eat are healthy.