Comax Flavors has released new primary research on consumers’ behavior, usage and attitudes towards nutrition and performance foods and beverages. Specifically, researchers examined behaviors and attitudes involving protein powder, ready-to-drink protein drinks and protein bars. 

This is the fourth study of the company’s primary market research program. The Nutrition & Performance study was fielded in May 2017 with 1,000 US respondents aged 18-70+; half were female and the other half were male.