Regal Cinemas is the first national cinema chain to offer Cheetos Popcorn
This holiday season, Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, will be the star of the show at theater concession stands as it brings its cheesy flavor to movie snacks. Cheetos Popcorn, featuring Cheetos-flavored popcorn mixed with Crunchy Cheetos, debuted in mid-December at participating Regal Cinemas nationwide.
"We're excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership," said Sean Mathews, director of marketing, Frito-Lay North America. "Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally."