Observers pick seven key restaurant industry changes—including food
While many shifts in the restaurant industry are slow to take hold, the use and availability of data is one trend that’s quickly emerging. In the 2018 Restaurant Trends Forecast, Restaurant Business and Technomic predict that data will drive restaurants in order to achieve a level of personalization that sets brands apart.
“We expect data to impact every area of operations, from marketing messages personalized based on behavioral analytics to hyper-customized menu suggestions based on past purchases to sensors that track staff productivity,” says Kelly Killian, director of the foodservice content group for Winsight. “And in the kitchen, smarter equipment will gather data to make for more efficient purchasing, production and more.”