The company is implementing a sustainable approach to rolling out the new packaging
In an effort to make it easier for consumers to find its products, Nature’s Path introduced new bold and bright packaging.
“We want our packaging to stand out and reflect how Nature’s Path is different from your standard, cereal and breakfast company,” says Arjan Stephens, executive vice president at Nature’s Path. “We’re different – we’re independent, family owned and from day one – over 32 years ago – always organic. We want this message to literally jump off the shelves.”