With new Doritos Blaze, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is firing up the flavor in the snack aisle to kick off the new year. Doritos Blaze features complex flavor and heat that builds with increased consumption.
Doritos Blaze is only the beginning of the brand's bold next steps into the hot and spicy snack market, as Blaze becomes the brand's next national offering.