Dieffenbach's Potato Chips Inc. Launches 'IT'S GOOD TO BE UGLY' Campaign to Reduce Waste and Fight Hunger
Dieffenbach's Potato Chips Inc. introduced the "It's Good to be Ugly" campaign aimed at Reducing Waste and Fighting Hunger.
Dieffenbach's launched its newest brand, Uglies® in 2017 at the Pennsylvania Farm Show. Uglies® are made with potatoes that have slight cosmetic imperfections and may otherwise be discarded. More than just a snack, Uglies® kettle-cooked potato chips offer a solution to the food-waste problem in America while partnering with farmers in the surrounding areas.