Go-GURT taps Sour Patch Kids brand for its first co-branded product innovation
Yoplait Go-GURT brings the sour and sweet flavors of SOUR PATCH KIDS candy to life in a fun, on-the-go snack option in easy, grab-and-go tubes. Go-GURT SOUR PATCH KIDS flavored yogurt will be available in two popular SOUR PATCH KIDS candy flavors, Redberry and Blue Raspberry. This marks Go-GURT's first-ever flavor collaboration.
Inspired by the true SOUR PATCH KIDS Redberry and Blue Raspberry flavors, this new Go-GURT brings a fun, on-trend flavor profile to the yogurt case. As both adults and children indicate a growing interest in sour flavors, this launch offers a fun twist to the traditionally sweet flavors consumers have come to expect from yogurt.