IRI Consumer Connect Survey reveals seniors feel good about finances, while Millennials and Generation X are least confident
Consumer confidence is holding steady with 53% of US households feeling they are in good financial health in Q4 2017 compared with the same figure in Q4 2016, according to IRI® Consumer Connect™ survey results. Despite this stable outlook, consumers are still mindful about their spending and are turning to the Internet for money-saving opportunities. In fact, 28% of consumers say they buy grocery items online compared with 23% in Q1 2016, so the IRI survey also took a closer look at the latest trends in buying grocery, home care and personal care items online.
Results from the IRI survey also examined consumer confidence according to age and found that 47% of millennials, 45% of Generation X, 51% of baby boomers and 68% of seniors are feeling good about their financial health. Nonetheless, 31% of consumers in Q4 2017 said they are struggling to buy needed groceries compared with 30% in Q4 2016.