New research suggests that 1 in 4 consumers prepare and consume breakfast in less than 5 minutes per day
DSM’s survey, conducted in October 2017 with 3,500 consumers in the US, UK, Germany, the Netherlands, Sweden, Spain, and France, shows that 76% of consumers are conscious of their health and that this has an impact on the foods they choose at breakfast. Furthermore, consumers say they prefer healthy to cheap foods (69% of respondents), and, perhaps surprisingly, healthy to tasty foods (65%).
“We have all heard the maxim ‘Breakfast is the most important meal of the day,’ but we wanted to find out just how many people are making breakfast a priority, and to what degree consumers are reaching for a healthy meal in the morning,” says Carin Gerzon, Global Head of Marketing Communications for DSM Food Specialties. “The results of this survey show that despite busy schedules, consumers are increasingly interested in making healthier choices—and looking to the ingredients in their food as an indication of both health and quality.