GNT’s Exberry Purple Collection meets growing 2018 trend for purple colors in foods, beverages
“We eat with our eyes” is more relevant today than ever before. Just take a look at the foods we buy, enjoy with family and are inspired to photograph and share with friends on social media. Increasingly the emotional aspects of food come into play. It’s all about pleasure, anticipation and our inherent love of food! We’re becoming “foodies” and visual appearance is the first attribute to stimulate and excite our senses. Food and drink manufacturers can seize the opportunity and “Say it with Color!”
“As users look for the latest trends to pimp their social media profiles, color became a key driving force for product development,” says Lu Ann Williams, director of innovation at Innova Market Insights. According to Innova research, 10% of consumers from Mexico, the US, Spain, and Australia are influenced by social media when purchasing food and beverages. And this already is the case for 20% of consumers in India and China, says Innova.