Perhaps it’s just how the cookie crumbles. But when it comes to food trends, there are few food categories like bakery foods that illustrate the large gap between what consumers say—and what consumers actually do.
American consumers profess to be concerned about sugar consumption. According to a GlobalData Q3 2016 consumer survey, 51% of Americans say they are trying to limit sugar intake. However, you would never guess that by looking at bakery food innovation; sweet products were hot in 2017.