Of all the considerations surrounding prepared meals—there’s only one that hasn’t changed: it’s the question of “why.” Of course the answer is that people need to eat.
Yet packaged food product developers now face a Rubik’s cube puzzle—where all the other considerations constantly shift—and extend well beyond traditional supermarket walls. What are consumers choosing to eat? When and where do consumers search for meal solutions? Who’s preparing that meal? How do meal solutions get to the consumer?