Meat and poultry products are consumer favorites, food industry mainstays, and protein powerhouses—all factors that will keep the US industry for animal protein growing despite challenges from plant protein alternatives, according to market research firm Packaged Facts.
Packaged Facts forecasts that total retail sales of meat, poultry, and meat substitutes will be just shy of $100 billion in 2021. Due to its higher price point, meat will dominate dollar sales despite still trailing poultry in per-capita consumption volume. Meat substitutes will account for less than $2 billion of the projected total.