How does the saying go? Isn’t it, “Good things come to those who bake.” Actually, that’s not exactly it—but retail pizza manufacturers aren’t complaining.
Frozen pizza is one of the largest categories in the retail freezercase according to IRI, a Chicago-based market research firm. IRI InfoScan data show category dollar sales rose 3.02% to approximately $4.8 billion with an accompanying 1.55% rise in unit share during a 52-week tracking period ended Dec. 3, 2017. IRI’s data reflect total US multi-outlet locations including grocery, drug, mass market, convenience, military and select club and dollar retailers.