The no sugar, juice alternative will be available nationwide in chains including Walmart, Kroger and Target
RETHINK Brands, an innovative packaged water company and creators of the sugar-free, flavored water for kids, announced the addition of new flavors to its RETHINK Kids Water lineup, which will launch in tandem with new packaging and branding. Organic Fruit Punch, Organic Strawberry Lemon and Organic Orange Mango will join existing flavors Purified Water, Organic Apple Water and Organic Berry Water, doubling the brand's range while still promising zero sugar, zero sodium and zero calories. The three new flavors will launch in April and will be available along with existing flavors in over 10,000 stores nationwide, including Walmart, Kroger and Target, with prices ranging from $2.99 - $3.69 for a pack of 8.
RETHINK Brands first aimed to disrupt the bottled water category with its 2016 introduction of RETHINK Water, focused on eliminating the 40 billion plastic bottles that end up in landfills and oceans each year. Last year, realizing there was an underserved market for parents who wanted to give their children a sugar-free drink option, the brand created an entirely new category with the introduction of RETHINK Kids Water.